Marketing Automation Specialist

Department: Performance & Media | Location: Gothenburg | Employment type: Full-time

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Vekst is a digital agency that develops digital strategies, designs business development strategies, creates operational action plans, and executes measurable campaigns. We collaborate with global brands and B2B companies, focusing on generating impact and integrating their marketing and sales efforts.

The role

We are now looking for a Marketing Automation Specialist who wants to help drive the future of marketing and sales together with us.

As a Marketing Automation Specialist, you operate at the intersection of marketing, sales, and technology, and play a central role in our marketing automation (MA) projects. Together with our Analytics & Insights and Creative & Content teams, as well as the rest of the Performance & Media team, you will work on the development, implementation, and activation of MA processes and campaigns.

Key responsibilities:

  • Develop, implement, integrate, and analyse MA processes and campaigns

  • Take part in integrations, data import, workflows, lead scoring, and segmentation

  • Advise clients on best practice for landing pages and email sends

  • Identify opportunities and provide strategic advice within MA

  • Share insights and learnings with clients and internally at Vekst

About you

You bring proven experience in the field and are curious about the latest trends within MA, always willing to challenge yourself and existing solutions. You have a drive to understand the business and the customer journey, and you enjoy both operational details and strategic challenges. We work closely on client projects and with our clients, so collaboration is important to thrive with us.

Requirements:

  • 3+ years of experience within MA, with expert knowledge of at least one major MA system (Salesforce Marketing Cloud, HubSpot, Microsoft Dynamics 365 Sales/Marketing, Oracle Eloqua)

  • Specialist expertise in architecture, processes, and solutions within MA systems

  • Experience implementing an MA system is a strong plus

  • Experience developing, optimising, and/or running MA processes for global B2B companies is a strong plus

  • Experience from an agency and/or as a consultant is a plus

Location:

You can be based in Stockholm or Gothenburg. In this role, you will travel to our different offices and client locations regularly. Our clients are mainly based in the Nordics and Central Europe.

Questions.

We don't accept applications by email due to GDPR and to make sure everyone is treated fairly in the process. If you have questions about the role or Vekst, you're very welcome to reach out to Marie Ullström at marie.ullstrom@vekst.se. We're screening and interviewing continuously, so don't wait to apply. We look forward to reading your application!

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Grow at Vekst

As a digital agency, we work on organizational change projects and digital marketing with companies with complex business and sales processes, often on a global scale. The unique combination of assignments, clients, and our understanding of strategy and tactics allows us to offer and deliver something that genuinely makes a difference for our clients. We promise our clients to add a success factor for their growth and development. As an employee at Vekst, you are our most important factor in achieving this, regardless of your role.

We want you to grow your expertise and enter new roles while working at Vekst. You will get full ownership over your future career, and to support you Vekst will help you set the framework and create formats for growth. You take responsibility for your development plan, define your own goals and how to allocate your personal education budget.

During your time at Vekst, we promise you will gain valuable insights and experiences that will stay with you throughout your life and career. Vekst wants to be a success factor in your career.

Some of our benefits

Wellness allowance

5,000 SEK/calendar year. We believe that if you feel good, you do a good job. So make sure to take full advantage of your wellness budget!

Professional development

15,000 SEK/calendar year per employee to spend on external courses, plus time for professional development during work hours.

Additional vacation

You have an extra week of vacation and three whole days off before some of the public holidays in Sweden. 

Parental pay

We cover what you do not receive from Försäkringskassan (the Swedish Social Insurance Agency).

Pension

Vekst offers a favorable pension plan. You receive counseling once a year, and you also have the option to salary sacrifice.

Insurances

Health, life, and security insurance. We will share more details about this when you start your employment.

Employee bicycle

Purchase a bike through salary sacrifice - good for your health and good for the environment! We have several partners when it comes to bicycles, so you can find your favorite, whether it's made of carbon fiber or has a battery.

And more…

You can choose between an iPhone and an Android phone. We always have a well-stocked snack fridge and snack cabinet, and you have access to both a masseur and an osteopath. We do a lot of activities together, such as lunches, after-work events, and other fun things!