Customer case: Digital strategy & campaign
Stihl
When Stihl decided to make a major investment to reach consumers with their battery-powered product line in the Nordic countries, they turned to Vekst to outline the strategic plan and to optimize the digital campaign work.
Background
Stihl is a German company, founded in 1926. Stihl manufactures and sell products to professionals and consumers for forestry and gardening - everything from chainsaws, hedgetrimmers, lawnmowers to pressurewashers and protective gear. Today the company has activities in 140 countries and a yearly turnover around 3 billion Euro.
Main challenges
Increase brand awareness in the consumer market.
Create consumer demand in both digital and physical channels.
Increased focus on data-driven working methods and measurability.
The result
200% increase of impressions and a 60% higher conversion rate
Sales targets exceeded 79% while maintaining CPA and CPC
Outstanding increase in conversion rate to e-commerce by 500%
Jari Heiskanen, Marketing Director, Stihl Nordic
“I’m extremely satisfied. The transformation happened a lot faster than I expected. It’s based on the fact that I did not even try to build this competence inhouse, and instead selected a partner that we can trust. We dared to take a risk and they handled that trust in a humble and professional way. I’m most confident in our cooperation with Vekst.”
Key success factors
Agile budget allocation
Continuous evaluation and allocation of budget to the activity, campaign and/or channel that delivered the best results at each point of time was rewarding.
Optimised customer journey
Together with the client, Vekst has developed and optimised the customer journey to maximise the number of converting customers. Audience selection and ad design should harmonise with the landing pages as well as call to actions and conversion funnels to achieve an optimal customer journey.
Data-driven follow-up
KPIs and goals for each market were developed early in the process and were evaluated and adjusted along the way as more insights were gained. Every digital activity has been evaluated continuously in relation to the KPIs.