B2B Marketing in 2026: What We’ve Seen, What We’ve Built, and What’s Actually Working

The first half of 2026 reshaped B2B marketing. Buying journeys got longer. Buying groups got bigger. AI moved from pilot to production — and started rewriting how buyers research in the first place.

In this seminar, we’ll unpack the themes defining the year so far, and share what we’ve learned running live implementations for B2B clients through all of it.

What we’ll cover:

• The 2026 Landscape: The average B2B journey now runs 272 days, 10 stakeholders, and 88 touches across 4+ channels — and 81% of it happens before sales is engaged. Meanwhile, 29% of buyers now start their research with ChatGPT instead of Google. We’ll unpack what that means for how marketing teams need to operate.

• The LinkedIn Shift: Now the single largest B2B ad spend at 41%, with the lowest cost per company influenced and the strongest ROAS. Why the channel won 2026 — and how we’re using AI to produce and iterate LinkedIn campaigns at the speed a 10-stakeholder buying group actually demands.

• What Our Client Work Taught Us: Across live AI implementations — from multi-market localisation to ad generation at scale — the same patterns keep showing up. What actually scales, what breaks under production load, and what it means for how your marketing org should be structured, staffed, and governed in 2026.

Join us for a delicious breakfast and tangible takeaways. You’ll leave with a clearer picture of where B2B marketing actually stands in 2026 — not just the hype version.

Seats are limited. Secure your spot.

June 3rd, Stockholm - SEATS ARE FULL - Join wait list
08:30 – 10:00 | Start with breakfast and mingle with other B2B marketeers
United Spaces Waterfront, Stockholm

June 4th, Gothenburg - Few seats left
08:30 – 10:00 | Start with breakfast and mingle with other B2B marketeers
Auktionsverket Kulturarena, Tredje Långgatan 9, Göteborg